Wrinkle in his face can not describe how hard the path taken by this woman’s life. Susi Pujiastuti (45) are examples of genuine entrepreneurs, really he crawled out from under the fish traders to success with hundreds of billions of dollars of assets.
Inevitably PT Excelcomindo Pratama (Tbk), telecommunications company Indonesia bestowed on him as the Best Achievement in 2009. Currently, women who had not completed high school had two companies namely PT ASI Pujiastuti Marine Product and Susi Air charter airline with 22 aircraft with thousands of employees.
The streets of this woman’s life is full of twists and turns. After deciding to come out during high school in Cilacap, Central Java in 1983, Susie began the job as a fish collectors with a capital of mediocre. His business continues to grow, a year later he managed to dominate the market Cilacap.
Not satisfied only in one area, Susi will begin to look daerahPangandaran. It turned out that precisely in the southern region of West Java, this is the business forward rapidly growing fish. When was traded limited to fish and shrimp, Susie began to start selling the more export-oriented commodities, namely lobster. He brought his own wares to Jakarta for the restaurants and exported.
Due to huge demand abroad, to provide a stock of lobster, Susie had to travel around Indonesia looking for sources of supply of lobster. Problems also arise, problems precisely because the stock very much, but transportation is very limited. To send a ship for too long, but the aircraft in remote areas are very rare.
That’s when the idea arose to buy a plane Susi. It is also supported by her husband Christian von Strombeck, a German charter plane pilot for about ten years ago. A Cessna aircraft types, it has helped increase the productivity of the fish trade. With the convenient transportation is increasingly enhance the marketability of fishermen in the area.
“Fishermen can get added value. For example, lobsters in the Mentawai Island which was only sold at Rp 40 thousand per kilo, after which it could be raised to Rp 80 thousand per kilo, then,” said Susi told Persada Network.
The need for aircraft is increasing in line with exports growing. Well, it turns out the aircraft that used only to carry this merchandise was then rented to people who want to ride. “I would buy one, then buy again. It turned out that transport demand is huge, so we developed a charter airplane business and Susi Air,” he said.
Currently, Susi Air has a fleet of 22 small aircraft such as Cessna Grand, Avanti and Porter are operated by 80 pilots, 26 of whom are foreign pilots. Cessna is currently worth Rp 20 billion per unit, while Avanti four times more expensive.
For Susi Air, currently operates in almost all regions in Indonesia. But to develop that business, Susie was determined to increase the fleet to 40 units. At least not at least require funds amounting to Rp 200 billion. “The important thing is we have to improve service, so customers are increasingly fond of us,” he said
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